[24]7.ai
[24]7.ai
ABC
Always Be Closing
AE
Account Executive
AIDA
Attention Interest Desire Action
AOV
Average Order Value
ARPA
Average Revenue Per Account
AS
Article Submission
BDR
Business Development Representative
BH
Black Hat
BI
Business Intelligence
BI+A
Business Intelligence + Analytics
BL
Backlink
BR
Bounce Rate
BTL
Below The Line
CAN-SPAM
Controlling the Assault of Non-Solicited Pornography And Marketing
CASL
Canadian Anti-Spam Legislation
CDP
Customer Data Platform
CF
Citation Flow
CLTV
Customer Lifetime Value
CLTV
Customer Lifetime Value
CMO
Chief Marketing Officer
CMP
Consent Management Platform
COB
Close of Business
CoCA
Cost of Customer Acquisition
COS
Content Optimization System
CPA
Cost-per-Action
CPL
Cost-per-Lead
CPL
Cost Per Lead
CR
Conversion Rate
CRO
Conversion Rate Optimization
CRO
Conversion Rate Optimization
CTR
Clickthrough Rate
CVB
Convention and Visitors Bureau
CX
Customer Experience
DFO
Data Feed Optimization
DKI
Dynamic Keyword Insertion
DLR
Deep Link Ratio
DM
Direct Mail
DM
Direct Message
DMF
Destination Marketing Fund
DMO
Destination Marketing Organization
DMP
Data Management Platform
DR
Direct Response
DS
Directory Submission
DSP
Demand Side Platform
EDA
Exploratory Data Analysis
EOD
End Of Day
EOW
End Of Week
EPM
Earning per Month
FAB
Features Advantages Benefits
GA
Google Analytics
GAS
Guaranteed Article Submission
IAPP
International Association of Privacy Professionals
IBL
Inbound Links
ICP
Ideal Customer’s Profile
ILV
Inbound Lead Velocity
IM
Internet Marketing
LB
Link Building
LPO
Landing Page Optimization
LSEO
Local SEO
LTKW
Long Tail Keywords
LTV
Lifetime Value
LTV:CAC
Lifetime Value to Customer Acquisition Cost
MoM
Month-over-Month
MOT
Moment of Truth
MQL
Marketing Qualified Leads
MRR
Monthly Recurring Revenue
MTD
Month-to-Date
MTO
Meta Tags Optimization
NAP
Name Address Phone Number
NSEO
Negative SEO
OBL
Outbound Link
OWBL
One-way Backlink
PBN
Private Blog Network
PFP
Pay for Performance
PI
Personal Information
PII
Personal Identifiable Information
PPC
Pay Per Click
PV
Page View
QoQ
Quarter-over-Quarter
QS
Quality Score
QTD
Quarter-to-Date
RED
Revenue Enhancement Directive
RMS
Revenue Management System
RTD
Real-Time Data
SER
Search Engine Ranking
SERPs
Search Engine Result Pages
SIP
Seasonal Incentive Program
SMB
Small-to-Medium Business
SNS
Social Networking Service
SSP
Supply Side Platform
URL
Uniform Resource Locator
USP
Unique Selling Proposition
UV
Unique Visitor
WOM
Word-of-Mouth
YoY
Year-over-Year