BTL

Below The Line

Below the Line (BTL) marketing refers to targeted promotional strategies that focus on specific audience segments rather than the general public. Unlike mass media advertising, BTL marketing aims for direct, personalized communication with potential customers. Common BTL marketing tactics include:

• Point-of-purchase displays and product sampling
• Direct mail and email campaigns
• Targeted search engine marketing (SEM)
• Trade shows and in-store promotions
• Social media marketing