BH
Black Hat
“Black hat” SEO refers to unethical practices used to manipulate search engine rankings in violation of search engine guidelines. These techniques attempt to exploit loopholes in search algorithms to artificially boost a website’s position in search results, often at the expense of user experience.
Common black hat SEO techniques include:
- Keyword stuffing: Overusing keywords unnaturally in content
- Hidden text or links: Concealing content from users but making it visible to search engines
- Cloaking: Showing different content to search engines versus users
- Link farms and private blog networks (PBNs): Creating artificial link networks to manipulate page authority
- Content spinning: Automatically generating low-quality content by rewriting existing articles
- Buying or selling backlinks to manipulate rankings